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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

Yet these misguided behaviors are neither random They're systematic and predictable—making us predictably irrational.

When it comes to making decisions in our lives, we think we're making smart, rational choices.

Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

When it comes to making decisions in our lives, we think we're making smart, rational choices. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

  • And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
  • Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate.

    We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

  • Why do we make the same types of mistakes, Ariely discovers.

    In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.

  • Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
  • In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely But are we?

  • And how did we ever start spending $4.15 on a can of soup?
  • In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely But are we?

     

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